And just like that the holiday shopping season is upon us! Is your store ready? Below are a few pointers to help you prepare for your busiest season yet!
Take Inventory. Do you have the right inventory? Are you fully stocked on your best sellers? Are you stocked up on perfect gifts for her, for him and for the host? Take inventory and see what you need and make sure to place your orders right away! Don’t let the little things get forgotten either. Make sure your shop has all of the necessities like tissue, gift boxes, and gift wrap to handle the holiday rush.
Make it fun + festive. Everything shimmers during the holiday season – so make sure your store does too! Are your holiday window and store displays ready to go? Make sure your window and store displays are impactful and memorable. Create an inviting holiday experience that will keep the customers browsing. Spread Christmas and holiday cheer from the front of the store to the back. This is especially important for attracting customers whom have never been in your store before.
Extend Your Shopping Hours. Get more shoppers in the door, prepare your business with extended shopping hours to cater to those last minute and late night shoppers.
Hire Holiday Help. Many retail stores find the demand over the holiday season proves to be too much for the regular staff to handle solely. Hire extra hands to keep traffic flowing, shelves stocked, and customers happy. Look for employees that are friendly and knowledgeable to ensure every customer interaction is a positive one.
Stay Connected on Social Media. Don’t forget to use social media as a marketing tool to post daily deals, special event details and most importantly stay connected with your customers! Social media is the best outlet to spread the word about your best sellers, new arrivals, upcoming events, promotions, etc. Stay connected and engaged with your customers! If you aren’t already using social media, it’s not too late to get started. If you already are, you are a million steps ahead already!
Make sure your website is prepared. With shopping days like Black Friday, Small Business Saturday and Cyber Monday just around the corner it’s vital that your website is up to speed. Make sure to take the time to improve, tweak and prepare of the upcoming rush and make sure your website is ready for the holiday season! Try to take a few minutes and come up with a list of keywords or keyword phrases that you think match what your shoppers are searching for. Picture what they will be typing in Google and match that on your website pages.
And most importantly – Be Cheerful. The holidays are a joyous time of year. Make sure you, and your small business, are ready for the season and all of good tidings and cheer that come with it.
OUR GIFT TO YOU!
Free holiday signage designed just for you this holiday season! Download beautiful frame inserts, gift tags, email lists, door signage and more for your store this holiday season! Enjoy 🙂
DOWNLOAD HOLIDAY SIGNAGE FOR YOUR STORE!